The 2nd World Congress on Olfaction and Issues: Science, Marketing and Perspectives has been hosted by Politecnico di Milano in Italy on 23-24 May 2016.
Distinguished speakers were invited to present and share their views about the future of olfaction in marketing and other relevant fields.
The first part of the congress was dedicated to recent scientific advances and perspectives, and focused on the sense of smell in health and disease, and on odors used in product design to elicit emotional experiences.
A following session was focused on olfaction and marketing, where issues concerning the use of smell in marketing toward personalized emotional perspective were thoroughly discussed.
The Scientific Committee of Olfaction & Issues Milano 2016 presents the various demonstrations organized during Milano Conference.
During Olfaction & Issues 2016 which will be held in Milano on May 23-24, 2016, a special session related to Olfaction & Issues Displaying & Demonstrations in the field of marketing is organized.
Several demonstrations were already selected and among them the presentation of the perfumed book.
The application allows the user to read a chapter of a book telling stories about odors, and smell some of the odors mentioned in the story.
If you are interested to know more about this application and to access to all other demonstrations, please click here.
If you are interested to demonstrate, please don't hesitate to contact us.